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BIXS PERFORMANCE RACE TEAM
The BIXS Performance Race Team (BPRT) was launched in 2022 as part of BIXS' Mission 25 to achieve national and international success in MTB racing. The primary goal is to successfully participate in the 2025 UCI Mountain Bike World Championships in Switzerland.
Together with the creative department, in Netherlands and Switzerland, we worked on the conceptual cycling kit, and design projects, to help them to achieve their mission.
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AMSTEL GOLD RACE CUSTOM PROJECT
For this special collab, we re-created an iconic Amstel Retro Jersey giving it a fresh and modern look without losing its legacy in time. The kit were available for participants to show case their energy among their fellows friends, wearing the tradition and spreading the new.
The kit was used across several markets and the collaboration takes a step further by allowing buyers to customize the iconic Jersey with their names or their team names! Just like the real champion!
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WHAT A RIDE!
Taking customization to its maximum expression was the key to create two unique cycling apparel kit ready to be use on the next spring/summer collection!
And thinking about the spring/summer vibrant energy we took the chance to go to South of Spain for some team shoots to show case the new kit in action!
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WHERE BIB-SHORT MEETS SADDLE
Shimano and Bikefitting.com find a seamless connection between bike and bib through science. Where your bib-short meets the saddle is both a sensitive and crucial point. The ‘tail end’ of your cycling experience can hugely impact how a ride feels.
The idea here was to showcase a fusion of confort elements aligned with science, crafting an aesthetic that feels both lively and authentic.
In a versatile way we managed to create a suite of assets designed to resonate across multiple digital channels and markets, ensuring relevance across a variety of occasions.
