OZWEEGO
"POWERED BY THE PAST" by adidas Originals //  

adidas keeps the throwback iterations coming, the new sneakers
come with a bevy of modern tech adjustments while maintaining the
nostalgic looks of the original ’90s models. A slick campaign to promote
the new adidas Originals OZWEEGO for the European market.

All the assets were created and adapted for 12 European markets covering Social,
OOH, DOOH, Retail and Press. The work included photography selection and composition,
editorial design, video edition and content structure.

OZWEEGO
by adidas Originals

adidas keeps the throwback iterations coming, the new sneakers come with a bevy of modern tech adjustments while maintaining the nostalgic looks of the original ’90s models. A slick campaign to promote the new adidas Originals OZWEEGO for the European market.

All the assets were created and adapted for 12 European markets covering: Digital, Social, OOH, DOOH, Retail and Press.