As part of it rebrand, Knorr wanted to communicate the benefits of its newest range of grains, pulses and seasonings to chefs and operators across multiple channels and different markets.
SMARTFOOD
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SEASONING
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FUTURE 50 FOODS COOKBOOK
The Future 50 Foods are a list of 50 sustainable ingredients devised by Knorr and WWF to get the world eating more diversely.
A Future 50 Foods report was created by Knorr stating the issues the global food system faces and provides a tangible solution to enable widespread change: 50 of the foods we should eat more of to promote a more sustainable global food system. These 50 foods have been selected because they have a lower impact on the environment than animal-based foods and are nutritious. The different ingredients grow and are available in a wide number of countries and can be the side or centre of everyday meals. These ingredients can and should be added and substituted into meals and can be used to create new types of dishes. The aim is to help increase the intake of these foods to help improve the health of people and the planet.
The Future 50 Foods Cookbook was created to support the report and to help people with creating recipes and giving more information about a nutritious and more powerful way of cooking.
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GEOTARGET SOCIAL MEDIA POSTS
Design social media posts that focus on awareness and conversion for Knorr new dry soups.
GEOTARGET SOCIAL MEDIA POSTS
Design social media posts that focus on awareness and conversion for Knorr new dry soups.